Photographer: prozac1
Every small business has a brand. You will never know where it can go unless you get behind it 100%. You are responsible for getting behind what you want to birth. A brand never takes care of itself. You the owner, must guide and cultivate it every step of the way. Believe in what you’re selling. Trust me when I tell you, you have to sell everyday. Even bloggers. People think just because they have a logo and a website, thats all the branding they need. Nope! You have to communicate with people you’re trying to sell to and let them hear your voice.
The problem I see with small business owners, is that they are not letting their voice be heard. They think selling is for sales people. Selling is for any business person that wants to stay in business and eat as well as make that mortgage & car payment next month. When running a business you can’t be all over the place. You have to know who you’re, where your going and what plan you will take to make your business stand out.
In January 2011, Mosotomoss will start a branding series taking small business questions about branding, what it is, and how you and your business can benefit from it.
Joseph Jindel
-Image Stager
